MUSIC FOR YOUR EYES | WAVES
Ongoing collaboration with Rhox
Created in January 2020, \\WAVES aims to spread the love for music with no bounds of genre or era. The project lives on Spotify through its original, concept-led playlists, released periodically and regularly updated. On Instagram, animated artworks promote playlists and tracks, in a multi-sensory journey made of sounds, shapes and colours.
Since day 1, I've been the strategic and creative consultant for the overall activity of \\WAVES (social media, funding initiatives, merchandising, etc.), and I've helped craft its tone of voice by collaborating closely with the founder Rhox.
The project was much appreciated across the music and design industry, and it will soon involve new channels and platforms.
WHY I'M PROUD OF IT
I saw it start and continue to see it grow.
It involves my strategic skills, too.
Working with a great professional (and a friend) on a cool project: who could ask for more?
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