THINK BEFORE YOU LINK | GOV.UK
Campaign produced while working at AML Group.
Featured in the Financial Times, BBC News, Sky News and more, and among PR Week's Best Campaigns of 2021.
The campaign Think Before You Link was produced by AML for the MI5's CPNI (Centre for the Protection of National Infrastructure) to educate organisations and their staff on the risk posed by malicious profiles online, and is also live in USA, Canada, Australia, and New Zealand. I was responsible for all of the brochure content and some of the key campaign ideas.