SUPPORTING BUSINESS. AS USUAL. | BIBBY FS

Campaign produced while working at AML Group

As the pandemic hit them hard and fast, many small and medium businesses were half-heartedly turning to traditional loans or were just sceptical about funding. Bibby FS, providing the alternative solution of Invoice Finance (life-saving but complex to the untrained ear), needed to talk to them all – from the struggling to the ambitious ones, from the reluctant to the experienced borrowers. While everyone was claiming to be doing 'business as usual' or proposing themselves as last-minute, improvised saviours, we tactfully showed that Bibby was, as always and once again, on the side of hardworking businesses.

Radio
00:00 / 00:30

Unlike our video and radio ads (above), our digital and social media executions (see some on the right) were targeted to four different audiences, based on the following leading messages: urgency, ambition, partnership and alternative.
 

Urgency

Ambition

Alternative

Urgency

1/4

For the second phase of our campaign, we relied on evidence, showing how many small and medium businesses Bibby  supported during the pandemic.

I also wrote the content for the four different landing pages:

URGENCY | AMBITION | PARTNERSHIP | ALTERNATIVE
 

WHY I'M PROUD OF IT

 

It's work for a good cause.

We were targeting multiple audiences and it was a significant challenge to talk to them all.

 

Everyone loves the new end line!