SUBWAVE

 

(D&AD New Blood Pencil Winner)
 

For their next Inner Tequila Studios event, Desperados wanted a party with a purpose, one that mixed fun and bold experimentation with a positive change inspiring for young people. My team proposed Subwave, a submerged party. By showing how the beach party of the future might well look, this activation sensitises young people about the dangers of rising sea-levels.

WHY I'M PROUD OF IT

 

Surprising and clever.

 

Won us a Pencil!

 

Inspired a real Desperados party, one year later.