EVEN THE BEST ONES CAN'T
(spec work for Think! - YCN Awards entry)
Think! asked for a campaign to promote road safety among young males in England and Wales. This idea focuses on the use of mobile phones while driving and proposes different stunt activations involving famous football players.
PHASE 1: THE STUNT
What if a football player, while on the pitch, suddenly started texting?
What if this football player was Pogba, controversial, irreverent, and one of the most followed on social media?
PHASE 2: THE LIVE MATCH
The second activation will be a unique England vs Wales match where the players have phones and receive tweets from the audience. Everyone will be able to tweet to distract the team they want to lose.
Because everyone, no matter how good they are, are better if they do one thing at the time.
WHY I'M PROUD OF IT
Culturally relevant to the audience.
Not just another meaningless influencer campaign!
Plays on controversies, turning them into a force for good.