COUNTRY ROAD SWEETS
(pitched to the Scottish Government while working at The Gate Edinburgh)
The Scottish Government wanted an idea to increase country road safety and create some buzz – an idea also aligned with their general message 'on country roads you always need to expect the unexpected'. Although, for costs and timings, it wasn't the chosen one at the end, this unusual proposal made it through various stages of the brief and was loved by the client!
In geo-targeted petrol stations, we’ll distribute special car sweets. They'll feature the usual flavours... plus a small percentage of weird ones.
Each weird flavour represents one of the unexpected hazards you can encounter on country roads.
HOW IT WORKS
WHY I'M PROUD OF IT
It's an unusual channel.
It makes me laugh!
It's likely to be talked about.