COUNTRY ROAD SWEETS | THE SCOTTISH GOVERNMENT
Pitched to the client while working at The Gate Edinburgh
The Scottish Government wanted an idea to increase country road safety and create some buzz – an idea also aligned with their general message 'on country roads you always need to expect the unexpected'. Although for costs and timings it wasn't the chosen one at the end, this unusual proposal made it through various stages of the brief, and the client loved it!
In geo-targeted petrol stations, we’ll distribute special car sweets. They'll feature the usual flavours... plus a small percentage of weird ones.
Each weird flavour represents one of the unexpected hazards you can encounter on country roads.
HOW IT WORKS
WHY I'M PROUD OF IT
It's an unusual channel.
It makes me laugh!
It's likely to be talked about.